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Elemag supermarket ad campaign
The advertising agency ADCARE discovered the gourmet world.
Supermarkets Elemag Gourmet launched a campaign named "Discover the world of gourmet temptations”. So we developed a creative concept for several communication channels - outdoor advertising, press, radio and internet. We took care of media planning and buying.
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“Pleasure-Before-Business Day”, Voestalpine FAE Sofia
At the beginning of October 2012 Advertising Care Ltd. organized the 15th anniversary celebration of Voestalpine FAE Sofia – an Austrian-Bulgarian Railway Company.
Our task was to place the company’s employees into the center of attention and make them feel special. This is how we came up with the original idea of the “Pleasure-Before-Business Day”. In an inspirational and novel way the ground before the factory turned for a whole day into an entertainment venue with a children’s corner, clowns, jugglers and air castle. The deft contestants of Voestalpine FAE Sofia demonstrated their skills, taking part in various games and competitions the winners of which received “man-of-the-match awards”. D. Tudzharov “Shkumbata” and Rhythm Boys Band kept up the spirits of the employees. The superb food and drinks appealed to everybody. The end of the party was marked with cutting a meter long cake with the factory’s logo.
We would like to thank the directors of Voestalpine FAE Sofia for their courage to put into practice this outlandish idea. We would also like to thank the weather which filled the hearts of all participants with a sunny 6th October and made the festive day even more radiant.
You can watch a short video of the celebration on our webpage, portfolio/vide section.
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Vi-Daylin ad campaign
AdCare Advertising Agency in cooperation with Europrint Bulgaria organized the advertising campaign for the product launch of the multivitamin children’s syrup Vi-Daylin of Abbott Products. The basic communication channels – radio, press, Internet, events in malls and party centers in the big cities of the country. Duration of the campaign – 2 months. Children enjoyed the odd creative concept and caused incredible interest in our character the Dayli Tiger and his team, with whom the guys participated in quizzes, played funny sports games and got lots of information about balanced nutrition and vitamins. The guest Vi-Daylin teams made more than 10 all-day sport events for the children all over the country and created a strong emotional relationship with the audience. A short presentation, a song, and a radio clip of the campaign may be viewed on our website in section portfolio / video.
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German Christmas Market in Bulgaria
German Christmas Market in Bulgaria
In December the first traditional German Christmas Market threw its doors open in the very heart of Sofia. We are very happy that our agency was the major creative partner of the event. We have elaborated the entire corporate identity – the logo, the copywrite, the advertising materials, outdoor, graphic design of the website, press ads, etc. Of course, we cannot list all those small and big but beautiful things that we did, to make an idea an exciting experience for thousands of people. Sitting for hours in the office, striving to give the final touch to each detail making it perfect, we have probably omitted a couple of glasses of hot wine among the cozy wooden cottages and the countless Christmas lights. We still, however, have this feeling of satisfaction and gladness of our work on this exciting project.
We are grateful to the organizers that they entrusted this job to Advertising Care’s team.
For more information, please visit www.db-event.eu.
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United Buddy Bears in Sofia
Between April 3rd and May 13th 2011, within the frames of the Weeks of Germany, 120 bears from United Buddy Bears were exposed in the Centre of Sofia in Sv. Nedelya Square.
AdCare Advertising Agency was invited by Schenker Bulgaria – a major logistic partner of the exhibition, to organize the extremely interesting event for the company’s clients. In a creative environment in Sklada hall, under the moderation of the artist Mr. Rumen Statkov, the clients and the guests attending the event, full of emotions and good mood painted on their own the unique 2-meter bear of Schenker.
Among the official guests of the event was the Ambassador of Germany to the Republic of Bulgaria His Excellency Mr. Matthias Höpfner, as well as representatives of the largest international companies in the country.
You may see the event on our website in section profolio/video.
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Euro Sky. Open, please!
AdCare Advertising Agency organized the inauguration event for the new business building of the Italian investor Tratch Invest in Sofia. The event was held under the motto “Open, please!”. For the purpose the building was branded in blue, and specially decorated with flowers and illuminated balls, which accentuated on the spaces and functionality of the premises. Six hostesses in uniforms consulted and showed round the guests. The guests had the chance to enjoy on a pleasant musical background an exquisite cocktail-party and a multimedia presentation of the Italian company’s business.
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eco = modern
Our team developed a new graphical look for Bulekopak AD, which aims to build an image that the separate collection of rubbish makes us part of the modern European environment. Objectives of the campaign: to raise the interest of the public, to build the perception that eco = modern, to create the perception that Bulekopak is a modern eco-company.
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Play for life
We, at Advertising Care are committed to children in shelters. Therefore, we supported the initiative of the organization "One Life Charity" - a charity football tournament, the proceeds of which were donated to cancer children and orphanages.
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The energy that changes your life
Advertising Care won the competition for advertising services of the Italian company Rila Gas, which started gasification of Southwest Bulgaria. Rila Gas represents Gruppo Acegas in Bulgaria. The campaign was launched with the slogan “The energy that changes your life”.
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FIB image campaign
Advertising Agency ADCARE was ranked second among the 5 advertising agencies which were invited to
tender for FIB image campaign.
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